User Interface Design in Information Technology refers to the design of the user interface for software or applications. It’s about programming the look of things, with a view to facilitating usability and the user experience.
In simple terms, a user interface is the features of a device or an application that allow a user to interact with it. Let’s say you are filling a company’s contact form on a website, your user interface, in this case, would consist of a text box, a drop-down list, a radio button and any other component which would allow you to enter your data into the company’s system.
The remote control of a TV can also be thought of as the user interface, as it provides a set of command which allow the user to interact with the TV.
UX Design, in short, this is a comprehensive approach to user interaction with the interface, be it a website, a mobile application, or any other program.
Every website, software, or web application has an important component of HCI- Human-Computer- Interaction. Thus, the success of such systems is primarily pegged on how the users perceive it in terms of usability, accessibility, and performance among a myriad of other factors.
UX designers therefore study, analyze and evaluate a website and enhance it in terms of performance, ease of use, perceived value to users, utility, and efficiency and so forth, creating a superior User Interface Design as per your business goals and consumer needs by:
Formulating a strategy that matches your goals to the needs of the users
Developing web-systems that are perfectly matched to the functional specifications of your business and content preferences for the target consumers
Creating a unique web structure based on the desired information architecture as well as the trends and flow of users on your website.
Relying on a bedrock of highly-responsive and interactive web designs to create inspiring user interfaces.
Employing the very best in creativity to build aesthetically-pleasing visual displays.