link building is a “True Weapon” of SEO. Sites wishing to rank top is simply made easy to rank higher in SERP with Link Building.
Your first step is to give your company a social presence is to get relevant web 2.0 sites as possible. This step will help guide people to more resources on your offerings while providing a more comprehensive and, therefore, authoritative footprint online.
At the very least, every company should complete the following :
- A Google My Business page
- A Facebook page
- A LinkedIn profile
- A Twitter account
- A Pinterest account
- Alexa page link (requires a paid account)
- A TripAdvisor page
A nifty tool, which automatically checks for a username’s availability on all major social networks. This will provide you with a checklist of where you can still create profiles in preparation for web 2.0 link building. When creating your social media profiles, be sure to add relevant information about your business and a link to your homepage or an appropriate landing page. In most cases, a naked URL is your only option. But on networks like Facebook, you can create an actual “Call To Action” button that sends users straight to your site.
Include at least 100 words on what your business does and what sets it different from others. You can also utilize unique website features, such as Facebook “milestones”, to tell your brand’s story in a more engaging and relatable way.